Local paid demand
Google and Meta campaigns designed around your service area, highest-value jobs, seasonality, and available capacity.
MARKETING FOR HOME + APPOINTMENT-BASED SERVICE BUSINESSES / SOUTHERN CALIFORNIA
More booked work.
Less wasted spend.
Resident connects local demand capture, conversion pages, trust-building content, and fast lead follow-up into one system designed to create more qualified calls, estimates, and appointments.
WHAT WE DO
Everything needed to turn local demand into qualified booked work.
Websites + conversion pages
Fast mobile experiences that make the offer clear and turn visitors into calls, quote requests, consultations, and bookings.
Trust content + creative
Original photo, video, proof, offers, and campaign creative that show the care and quality customers cannot evaluate at a glance.
Lead follow-up + AI
Instant routing, qualification, reminders, nurture, and reporting so fewer inquiries disappear before a human can respond.
Not sure what the right mix is? We will recommend it on the call.
Get a focused growth plan
BUILT FOR LOCAL SERVICE
For businesses where every qualified call can become meaningful revenue.
Home services
HVAC, roofing, solar, remodeling, landscaping, cleaning, and other businesses built around qualified estimates.
Health + wellness
Med spas, dental, fitness, and appointment-based practices that need trust before a customer books.
Professional + local services
Legal, financial, hospitality, automotive, and specialized local businesses with a clear geographic market.
CLEAR BUSINESS REPORTING
Know which marketing creates calls, estimates, appointments, and revenue signals.
We connect campaign activity to the outcomes your team can actually recognize. Every report shows what happened, what it cost, and what we are changing next.
Track calls, forms, bookings, quote requests, and the available signals that distinguish opportunity from noise.
Understand which services, locations, offers, and channels create the strongest qualified demand.
Adjust campaigns around seasonality, crew availability, appointment capacity, and the jobs that matter most.
OPERATOR EXPERIENCE
Resident combines senior paid-media, brand, digital, content, and automation direction in one small team, with people accountable for every important decision.
HOW WE WORK
Four steps. No mystery.
Learn the business
We study your service mix, service area, margins, capacity, seasonality, proof, and current lead flow.
Build the plan
You receive a focused 90-day recommendation with channels, offers, creative priorities, budget guidance, and lead targets.
Launch the system
Campaigns, pages, content, routing, and measurement go live through one coordinated senior team.
Report + improve
We review lead quality, cost, booked outcomes, and operational feedback, then refine the next cycle.
Step one is a free 20-minute call. No pitch deck required.
Start with step oneENGAGEMENTS
Start with the clearest revenue opportunity. Expand when the signal is strong.
Resident's fee is scoped separately from media spend. Final pricing follows the strategy call once the service area, channels, offer, assets, and launch requirements are clear.
Start one focused local acquisition channel.
Custom scope after strategy call
- Google or Meta campaign
- One conversion landing page
- Call or lead routing setup
- Monthly lead + cost report
Build a broader booking engine.
Custom scope after strategy call
- Google + Meta campaigns
- Landing page optimization
- Lead follow-up automation
- Offer + trust-content direction
Connect the complete customer path.
Custom scope after strategy call
- Everything in Local Growth
- Website build or rebuild
- Ongoing content system
- Weekly working sessions
THE STUDIO
Senior marketing partners who learn how the operation actually works.
You work directly with the people making the strategy, campaigns, pages, content, automation, and reporting decisions.
Operator-led performance
Campaign and landing-page decisions stay connected to service mix, geography, seasonality, and capacity.
One connected point of view
One direction connects the site, proof, creative, offers, and customer experience before the first call.
FAQ
Questions we hear.
Should we start with Google or Meta ads?+
Google captures active local search demand. Meta helps create demand, promote an offer, and stay visible before customers search. The right start depends on service, urgency, geography, competition, and budget.
Can you track phone calls and booked jobs?+
We can structure campaigns and reporting around available call, form, booking, CRM, and revenue signals. The exact view depends on the systems your business uses.
How quickly can we launch?+
A focused launch plan is usually designed around a two to three week setup window once access, approvals, tracking details, and required assets are ready.
Do you work with businesses outside Orange County?+
Yes. Resident is based in Southern California and can work with service businesses in other markets when the offer and operating model are a fit.
What happens after the form?+
We review the details, reply within one business day, schedule a free 20-minute call, and recommend a focused first 90 days if there is a fit.
START HERE
Get your service-business growth plan.
Tell us what you sell, where you serve, and the kind of booked work you want more of. We will reply within one business day to arrange a 20-minute strategy call.
WHAT HAPPENS NEXT01 / We review your note02 / We schedule the call03 / We map the first 90 days
ORANGE COUNTY / LOS ANGELES / INLAND EMPIRE / WORKING EVERYWHERE