HOSPITALITY / WEB / CONTENT

Baja Fish Tacos

Fresh food, generous color, and a faster path to the next taco.

02RESIDENT / SELECTED WORK

RESIDENT PROJECT ARCHIVE

THE PROJECT

A bright brand experience designed around food, place, and repeat visits.

CLIENT: Baja Fish Tacos
SECTOR: Restaurant + hospitality
SCOPE: Brand refresh, web, content
FORMAT: Responsive multi-page concept

THE BRIEF

Refresh the digital experience without losing the easygoing character and familiarity that make the restaurant feel local.

THE RESPONSE

We paired expressive type, bright coastal color, and real food imagery with practical access to menus, locations, gift cards, and pickup.

SELECTED SCREENS

The system in use.

Real interfaces from the project, shown at the moments where brand, clarity, and action meet.

Baja Fish Tacos menu category experience — 01A visual menu that helps guests find a favorite quickly.

Baja Fish Tacos fresh salsa content section — 02Ingredient stories that make freshness visible.

Baja Fish Tacos neighborhood locations section — 03A scalable path from neighborhood discovery to directions.

DESIGN SYSTEM / KEY MOVES

Food and texture led visuals

Flexible location system

Expressive type hierarchy

Conversion-ready calls to action

HUMAN CRAFT / AI LEVERAGE

Different brand.
Different answer.

Resident uses AI to move faster through research, exploration, and production. The final direction remains human, specific, and accountable to the brand.

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